Tobias HABERMANN shot the current Mercedes-Benz 4MATIC campaign for client DAIMLER with 14 single pictures. He captured the new all-wheel drive 4MATIC concept’s dynamics and independence of weather conditions with an elaborate set construction and special effects in the studio in Hamburg. The photography production of the vehicles was partly real, while other aspects were partly rendered and some were fully rendered, which according to Nerger M&O ‘posed a special challenge for the photographer and post-production team.’ The agency in charge was Jung von Matt/Neckar with CD Ben Teismann, AD Claudia Sand and art buyers Susanne Nagel and Yannik Nielsen. Arndt VON HOFF c/o LIGANORD masterminded the set build.
In line with the upcoming football world cup, Tobias Habermann snapped the successful VFL Wolfsburg women’s team with the VW Caddy Soccer special edition model. The client was Volkswagen Nutzfahrzeuge and the agency Grabarz und Partner. CD Katharina Wlodasch, senior AD Ralf Lukowsky and AD Sönke Jansen were in charge of creation. And the art buying credit goes to Garnet Lange.
