Meike Kenn shot the new brand campaign for IHK Berlin, developed by Scholz & Friends Berlin. Under the claim "Official Supporter of Berlin's Business Community", the campaign positions IHK Berlin as a trusted partner to the city's businesses while putting their personal stories centre stage.
For the campaign, Meike photographed ten entrepreneurs and business owners in their own working environments, including Michael and Phornphilai Näckel (Papaya Restaurants), Tina Brack (The Westin Grand Berlin), Irene Selvanathan (Neurospace), Isabella Steiner (nūchtern / Null Prozent Ventures), Olaf and Björn Höhn (Florida Eiscafé), and Ali Al-Hakim (Boreal Light GmbH).
The imagery combines a documentary-style approach to portrait photography with an approachable visual language, portraying the campaign ambassadors authentically in their everyday professional lives. The photographs are paired with witty headlines inspired by Berlin's straightforward humour, addressing topics such as bureaucracy, the shortage of skilled workers, and starting a business.
Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
GoSee : juliawaldmann.com
