‘Nuggets, so extra spicy they make your eyes water...’: Food specialist Calle HACKENBERG c/o DOUBLE T created the motifs presented here for the agency Scholz & Friends and the client McDonald’s.
“Never thought I’d be good at hand modeling – but blurred or sharp, it’s fine! For Scholz & Friends and McDonald’s Deutschland LLC, we photographed a very spicy campaign to promote the Spicy Nuggets, one that makes you eyes water.
The challenge was not only to keep the nuggets looking beautiful throughout but also to produce all the effects you see in the pictures (blurring, distortion, bokeh bubbles, etc.) physically in-camera, in real time. Everything was actually created on set like this. I love the result! Thank you for the challenge and support Cornelius Hafemeister, Lukas Baseda, Pia Flechtner, and crew!” Calle Hackenberg, photographer.
CREDITS
Client: McDonald’s
Agency: Scholz & Friends
Photographer: Studio Hackenberg @studiohackenberg
Food Styling: Lukas Baseda @Lukasbasedafoodstyling
Prop Styling: Pia Flechtner @piaf
Assistant: Lukas Meuser
Art Direction & Concept: Cornelius Hafemeister
