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Max von Treu : Jana Drews for COSMO, Olivia Palermo on the cover of INSTYLE, MANHATTAN CLEARFACE campaign, Sara Nuru for INSTYLE, HOLY OCM shoot
ADVERTISING · 02.12.2012

Max von Treu : Jana Drews for COSMO, Olivia Palermo on the cover of INSTYLE, MANHATTAN CLEARFACE campaign, Sara Nuru for INSTYLE, HOLY OCM shoot

Max von Treu carried out a ‘green’ themed fashion shoot with model Jana Drews for COSMOPOLITAN in Munich. Verena HELLER c/o FAME was in charge of make-up and hairstyling.

In addition to this, Max photographed Olivia Palermo for the cover of INSTYLE magazine. The model wore Valentino for the shoot in New York. Anneke Kriegelsteiner was in charge of styling.

Sara Nuru posed in front of his camera for INSTYLE’s December issue. The theme for this production was trendy colour blocking. Jürgen Claussen was responsible for styling, hair & make-up by Ben Mayer, post production by PX5.

The photographer subsequently shot campaign images for MANHATTAN CLEARFACE. A hairdressing salon in Stuttgart was transformed into a Manhattan make-up studio for the shoot. Doris Ripperl from Selected Artbuying organised the elaborate casting and production. There were 16 models on set for this shoot in total; some of them seasoned pros, some amateurs. Janine Nemec from Werbewelt was in charge of the creative execution.

Max von Treu also snapped Franziska Knuppe for INSTYLE’s November issue. The fashion concept involved complete looks by Louis Vuitton, Miu Miu, Etro, Dolce&Gabbana and Prada, styled by Stefanie Albrecht. Ben Mayer once again applied make-up and hair, post-production by PX5.

Holy OCM. Max organised an advertising shoot for Holy AG. The images will be used to advertise Outlet City Metzingen. CD Angela Hörnle from Studio Vaar was responsible for creation, Doris Rippel from Selected Artbuying took care of casting, Margie Otte was in charge of styling and Gabi Speckbacher perfected the hair & make-up.

‘Deux Pieces’ is the theme of an editorial for COSMOPOLITAN’s October issue (October 2012). The spread featured model Michaela Bode, hair and make-up by Verena HELLER c/o FAME.

Have a look at more new work on the photographer’s updated site: www.maxvontreu.com.

Credits

Client
CosmopolitanInStyle December Issue 2012InStyle Issue December 2012Manhattan ClearfaceInStyle Issue November 2012Holy OCMCosmopolitan Issue October 2012
Advertising Agency
WerbeweltStudio Vaar
Creative Director
Janine NemecAngela Hörnle
Styling
Ronald BeckerAnneke KriegelsteinerJürgen ClaussenBritta McCayStefanie AlbrechtMargie Otte c/o Nina Klein
Hair
Verena HELLER c/o fame-agencyRyan TrygstadBen MayerGabriella Speckbacher, Susanne Krammer & Suzana SatalabGaby Speckbacher
Make-up
Verena HELLER c/o fame-agencyGaren TolkienBen MayerGabriella Speckbacher, Susanne Krammer & Suzana SatalabGaby Speckbacher
Location
Pier 59 Studios, NYCC2 Studio
Model
Jana DrewsOlivia PalermoSara NuruFranziska KnuppeJanMichaela BodeAnnaJulian NadererChin
Booking
Anke Koppe
Prop Styling
Ulirike Schlüter
Styling Assistant
Luna Walter

About Max von Treu

Max von Treu has a precise but inquisitive approach to photography. His work has a strong sense of storytelling frequently influenced by cinematic references. 

This should come as no surprise as he studied cinematography in London, is still active in the medium and continues to work with moving images alongside his photographic projects. 

In his work, Max manages to capture truth and intimate moments which manifest themselves in very graphical, almost painted compositions. 

Amongst others he has worked for clients such as Vogue Ukraine, Puss Puss, mytheresa, Marc O Polo, someday, Hugo Boss.

GoSee : maxvontreu.com

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