For the client BIKETEC AG and its FLYER-BIKE campaign "Never Get Off", Markus Mueller realized several motifs. The idea behind the communication concept is convincingly simple. Whoever sits on a Flyer-Bike and feels the powerful electric drive, never wants to get back off.
For MIGROS MEDIEN, Markus Mueller photographed the three new motifs for the campaign titled "All in One Go". Because with an ad in Migros magazine, you reach so many people all in one go as you would, for example, with 7.5 broadcasts of Sportpanorama. Only cheaper. With the tongue-in-cheek effect typical for Markus' imagery, he created humorous motifs full of powerful atmosphere.
Also in Switzerland, Markus Mueller portrayed Swiss celebrities for the private health insurance SWICA, including gourmet chef de cuisine Beat Caduff, star cyclist Franco Marvulli and ski queen Dominique Gisin. The background is the bonus program Benevita. Customers who do a lot for their health, can enter the activities into an online health journal and benefit from bonus rebates. A contest was put on for it which gives participants the chance to win exclusive coaching by an expert or celebrity from the areas of movement, nutrition and recreation.
For the new LOTTO campaign "My Happiness: My Freedom", Markus Mueller hovered high above Hamburg. Because happiness brings freedom. Freedom to do what you always wanted to.
