Transportation specialist MARC TRAUTMANN photographed the new MERCEDES BENZ GLE campaign on California's idyllic Lake Tahoe surrounded by pine forests in a romantic mountain landscape. To underscore the claim: 'In its element on any terrain', Marc staged the SUV both on- and off-road. The former M-Class was given a new name and with it a facelift: The GLE has new headlights with an integrated daytime driving function, a new fender design, and LED tail lights. The DYNAMIC SELECT Controller can be set to the driver's personal preference (comfortable, sporty, winter-proof, off-road ready or plus, and individual), and its off-road performance predestines the GLE perfectly for controlled downhill driving.
A bit of prop styling pepped up the barren vegetation for the photo to elegantly stage the car in a richer green backdrop. Jung von Matt was the executive agency with creatives Jonas Keller und Justine Boltzek, and art buying by Manja Tai and Yannik Nielsen. The motifs will be used for catalogues and online presentations.
