Wir präsentieren Euch auf GoSee den Film zur MANIFESTO COLLECTION des spanischen Kinder-Labels THE ANIMAL OBSERVATORY von Creative Director Laia Aguilar. Produziert wurde der Film von DORA JOKER, Barcelona. Die Kollektion wurde am 13ten November gelaunched und ist für das Label mehr als nur Saison-Ware - es ist eine wahre Herzenssache: "The Manifesto collection launched on 13 November is a real statement of intent: a look at the world that's "as honest as an animal", wich also aims to amalgamate its creative DNA in a collection of bold, confortable and iconic garments full of rock'n'roll attitude and femenine alegance, with all the confort and quality that the brand's fabrics and patterns always deliver."
Das Label führt aus : "In its Manifesto campaign, The Animals Observatory wanted to give glamour wings while paying homage to those childhood swings which, like the brand's logo, always took us soaring up and away, cradling our dreams and lifting our feet from the ground. That's what childhood is all about: flying high in thought and deed, watching the lives of grown-ups from the peak of our flight, relishing the present and laying down memories for the future. The Manifesto by The Animals Observatory, voiced by a young girl and enveloped in the emotion of music specially composed for the occassion, has become the purest essence of the brand."
About - Creative Director Laia Aguilar is currently based in the middle of the Empordà countryside, close to the French border, where she lives, along with her husband and children, and creates in a house full of books, pictures, toys and magazines. The Animals Observatory is a timeless brand from a unique artist. Children and adults alike will be drawn to its sense of playfulness, comfort and aesthetic pleasure, all based on the philosophy of an old motto that Laia often repeats to her children: ‘Be a good animal, true to your instincts’.
THE MANIFESTO
We will celebrate the beauty of the passage of time through things.
We will be honest like animals and clever like children.
Every morning, as we open the wardrobe, we will sing old songs for a new world.
We will follow our instinct to the Northern Lights.
Love above all. Equality above all. Kindness above all.
We will play hide and seek with the stupid and the selfish. And they’ll never find us.
We will light candles with kisses and look each other in the eyes.
We will not respect museums that don’t tell the truth.
We will reject any wool that’s scratchy.
We will do things with passion, complete passion and nothing but passion.
About - The Animals Observatory is the result of a love at first sight scenario between two people, Laia Aguilar and Jan Andreu. Having been a long-time admirer of Laia Aguilar’s work during her time as creative director for Bobo Choses, Jan Andreu proposed they join forces to found a new fashion brand for children. Jan Andreu has proved his incredible talent for business time and time again over the course of his career but The Animals Observatory project represents the realization of one of his dreams as an entrepreneur, and particularly as a parent. theanimalsobservatory.com
