Asa TALLGARD c/o KRISTINA KORB portrayed the eponymous founder Kristina Segergren Lier Garmann of the label STINA SEGERGREN Swimwear for the 2025 campaign against the dreamlike backdrop of Oslo's Munch Museum.
"Launching my own swimwear brand is a dream come true. Fashion has always been a part of me and I’ve always been fascinated the way clothing can make a woman feel strong, free and elegant.
I spent part of my childhood in Singapore before moving to Norway at the age of ten. After moving to Norway, we always missed the warmth and light of the south. Thats why my family spent every summer for seven years in a small charming town by the Adriatic Sea in Italy. I’ve always been obsessed of the beach, the ocean, and the laid-back, romantic atmosphere of seaside living.
After many years of working and pursuing my education at the same time, I entered a new and meaningful chapter in my life - building a family with my husband and becoming a mum to my three wonderful children. For years, my heart and fokus were fully with them, a time I am so grateful for! 🥰
When the moment felt right, I began to feel a long-time dream, a dream of creating something of my own. And it all truly started in Ibiza, a place that awakened my creative energy in a whole new way. Being there, meeting inspiring people, and feeling the island’s free-spirited atmosphere gave me the final push. I was ready.
That dream became Stina Segergren, a swimwear brand grounded in Scandinavian minimalism, with a touch of southern warmth and playful elegance." Kristina Segergren Lier Garmann, Founder STINA SEGERGREN Swimwear.
GoSee : stinasegergren.com
