Telecommunications provider Sunrise is launching its new employer branding campaign "Challengers Wanted," developed by Sir Mary in Zurich. The message: They're looking for people who challenge structures and take responsibility.
Photographer and DOP Tian STÖHR c/o UPFRONT implemented the concept in the LED Cave Berlin – including specially developed AI-generated backgrounds. The result is a visually striking campaign that positions Sunrise as a future-oriented employer.
The campaign was produced by LUNIK, and the PROTOKOLL GROUP handled creative retouching.
"The job market is competitive, and it's a challenge for many companies to attract the best talent long-term," says Paul Hammelmann, Head of Talent Attraction at Sunrise.
The campaign encompasses digital channels, social media, and internal measures for existing employees. It is complemented by a content series with blog posts and videos that provide authentic insights into everyday work at Sunrise.
TEAM
DOP TIAN Stöhr c/o UPFRONT Photo & Film GmbH
Production Lunik
Advertising Agency Sir Mary
Creative Director Adrian Merz, Katrin Espelage
Art Director Torben Cording
Copywriter Michael Messer
Post Production Protokoll.Group
Styling Paul Maximilian Schlosser
Hair & Make-up Julia Barde
