The Canadian fashion chain JOE FRESH hired an entire team of top models for the fall campaign: Andres Velencoso Segura, Sean O’Pry, Karlie Kloss, and Joan Smalls. The four of them were staged by LUNDLUND artist Johan SANDBERG (photography) and Ellen AF GEIJERSTAM (styling).
About - Joe Fresh Founded in 2006, Joe Fresh is one of Canada’s leading sources for modern style and accessible design, offering comprehensive lifestyle collections for women, men and children. Joe Fresh offers essential design and exceptional value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. Our assortments bring a contemporary point of view to everyday wardrobe favorites infused with easy polish and thoughtful details. joefresh.com
In the future, WEEKDAY will produce all five pockets from recycled cotton and organic cotton. In doing so, the Scandinavian label wants to motivate people in the industry to think about sustainable fashion. The LUNDLUND trio, photographer Johan SANDBERG, make-up artist Karin WESTERLUND, and hairstylist Mette THORSGAARD realized the motifs for the WEEKDAY JEANS Fall/Winter 2015 campaign. The campaign was staged among others with the Danish model Annely Bouma.
'Saw you at the Racetrack' – Truls M. and George K. between Jockeys and fashion flair at BON.SE. Photographs by Johnny KANGASNIEMI, styling Martina ALMQUIST c/o LUNDLUND. The stylishly hot Swedish Fall/Winter 2015 collections were staged by fashion photographer Johnny Kangasniemi and stylist Martina Almquist for BON in a sporty setting. From Acne Studios, Erik Bjerkesjö, Our Legacy, Tiger of Sweden to LAZOSCHMIDL and CMMN SWDN, Truls M (Stockholmsgruppen) and George K (Supa Model Mgmt) present the modern looks combined with photos of derby riders.
In the editorial 'The Keys of Charm', Sonya Gorelova radiantly smiles for the November issue of GLAMOUR France, photographed by Johnny KANGASNIEMI c/o LUNDLUND.
Jessica Loustarinen plays the country style beauty in the 'Riehakas' editorial of the MALIBU mag. Photographs by Johnny KANGASNIEMI c/o LUNDLUND.
Together with stylist and author Naomi Itkes, LUNDLUND illustrator Liselotte WATKINS created the design and layout of the book 'Illustrationer & Konversationer'. The two creatives look into the search for our identity and how our ego survives in the digital world. Twenty-two women were interviewed, among them fashion designer Ann Sofie Back and Catti Åman, singers Neneh Cherry and Nina Persson (The Cardigans), as well as stylist Ellen AF GEIJERSTAM and actress Helena af Sandberg. Available in Swedish language on papercutshop.se.
Gender? The cover story in DANSK mag with Marcus OHLSSON (photo), Anne STAUNSAGER (make-up) and Mette THORSGAARD (hair)
Sasha Luss is the beauty face of the 'Eyes on Edge' editorial in VOGUE Japan. Pictures by Marcus OHLSSON c/o LUNDLUND.
Already this past summer, the Swedish-Bosnian professional football player ZLATAN IBRAHIMOVIC launched his own fragrance products with the cosmetic firm Amazing Brands. The line of products include body spray, shower gel, deodorant stick and spray. The motif for the perfume campaign was photographed by LUNDLUND artist Pål ALLAN.
See-through games in FLAIR mag with Vasilisa Pavlova, captured in dreamlike motifs by photographer Sandra FREIJ c/o LUNDLUND
Known as male top model and as the male counterpart in the Taylor Swift music video 'Blank Space', Sean O’Pry belongs to the top line-up on the catwalks and campaign photographs in the fashion world. The New Yorker by choice reveals his top model secrets in the H&M interview and, among other things, shares his experience at a show, which he will never forget: "My first Calvin show. I was so bad that they cut me out of the video." That seems to be long ago and almost forgotten. The portrait was shot by Tomas FALMER c/o LUNDLUND. The whole story on hm.com.
Doug and Alex Beck in unisex styles in STREET Magazine, photographed by Tomas FALMER c/o LUNDLUND


