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LUNDLUND : FILIPPA K S/S 2018 campaign with Duo Say Lou Lou & Julien Hedquist, Odette Pavlova in HARPER'S BAZAAR Germany, SELF SERVICE with Arizona Muse, Pooja Mor in STYLEBY, VOGUE Mexico, PLAZA mag & ELLE Sweden
PHOTOGRAPHY · 22.02.2018

LUNDLUND : FILIPPA K S/S 2018 campaign with Duo Say Lou Lou & Julien Hedquist, Odette Pavlova in HARPER'S BAZAAR Germany, SELF SERVICE with Arizona Muse, Pooja Mor in STYLEBY, VOGUE Mexico, PLAZA mag & ELLE Sweden

Camilla AKRANS c/o LUNDLUND photographed the FILIPPA K Spring/Summer campaign with the Kilbey sisters Miranda and Elektra, aka Say Lou Lou, and top male model Julien Hedquist – literally a survivalist – on the beach in California. For a little beautiful behind-the-scenes look at Julien's Insta account: instagram.com/julienhedquist

FILIPPA K on the new campaign : "For Spring 2018, Filippa K teams up with Say Lou Lou and Julien Hedquist in a personal story of Scandinavian simplicity with an international perspective. This season marks a new beginning for Filippa K, where we go back to our core philosophy of simple style and long lasting beauty. The campaign was shot by photographer Camilla Åkrans and captures the Kilbey sisters and Julien Hedquist on a day off, coming together on the shores of California, showcasing our belief that simplicity truly is the purest form of luxury." Styling: Lisa Lindqwister, also c/o LUNDLUND. The 1-minute spot for the campaign can be seen on vimeo.com

About - Say Lou Lou (formerly Saint Lou Lou) are a twin sister musical duo hailing from Australia and Sweden. Miranda Anna and Elektra June Kilbey-Jansson (born 7 June 1991) are the daughters of Steve Kilbey, the lead singer of Australian alternative band The Church and Karin Jansson, ex-girlfriend and recording partner of Kilbey (and former member of Swedish new wave band Pink Champagne). They grew up in both Australia and Sweden. sayloulou.com

About - Filippa K is a Swedish clothing company. Founded in 1993 by Filippa Knutsson, Filippa K has grown to be one of Sweden's leading fashion brands. Based in Stockholm, Sweden, Filippa K now operates a growing number of profile stores in Scandinavia, the Netherlands, Belgium, Germany, and Switzerland. In addition, the men's and women's lines are represented by over 650 retailers throughout Europe, North America and Asia. filippa-k.com

Indian top model Pooja Mor in a STYLEBY editorial, photographed by fashion photographer Marcus OHLSSON, styling: Columbine SMILLE and make-up: Trine SKJOTH, all artists c/o LUNDLUND, Stockholm.

Brazilian beauty Aline Weber in a pastel beauty special of VOGUE MEXICO January '18 - photos: Mikael Schulz c/o LUNDLUND.

The ICICLE Clothing S/S '18 campaign conjures the good spirits with photos by Elisabeth TOLL c/o LUNDLUND. The true story behind the campaign: "2018 S/S EARTHMAN KACHINA - The Hopi tribe is a sovereign Indian nation in New Mexico. Kachinas are spirits to which the Hopi pray. A Kachina can be anything in the natural world or in the cosmos (sun, stars, corn, insects) or a natural phenomenon (thunderstorm, wind).

In the first half of the year, these spirits are incarnated in masked and costumed dancers by means of ritual celebrations. At the end of the celebration, the children receive little wooden dolls painted in bright colors, which are also called Kachinas, so that they can become familiar with the spiritual world.

Each Kachina is believed to be a powerful entity, which can use its special power for the well-being of humans when it is revered and respected – by bringing rain, healing, fertility or protection." Icicle.com

Johnny Kangasniemi c/o LUNDLUND took Russian model Odette Pavlova with him on an interior journey through time for HARPER'S BAZAAR Germany – of course heading for Russia. The floral styling of the new Spring/Summer collections was in the hands of Fashion Director Kai Margrander. In the editorial 'La Vie En Russe', jewelry and bags from Fendi and Bottega Veneta were used as well as fashion from Balenciaga and RIANNA + NINA. Hair artist of beautiful St. Petersburg model Odette was Kalle EKLUND, also c/o LUNDLUND. Find more works by the fashion photographer on GoSee or via LUNDLUND.

Smart Dutch male model Sven de Vries in the spread 'Linje Lusta' in PLAZA magazine Winter '17 - photos by Tomas FALMER c/o LUNDLUND

The ELLE Sweden fashion special with pretty German Marlene Kohrs, photographed by Frida Marklund c/o LUNDLUND & Fashion Editor Anna Fernandez

Credits

Hair
Kalle Eklund c/o LUNDLUNDAli Pirzadeh
Model
Odette PavlovaSay Lou Lou & Julien HedquistArizona MuseLuka IsaacMarlene KohrsPooja MOR c/o Anima CreativePooja MorSven de VriesAdela Stenberg
FASHION EDITOR
Anna Fernandez

About LUNDLUND

Founded by sisters Britta and Karin Lund in 1994, LUNDLUND is the top agency in Stockholm, Sweden.

Representing a number of Swedens most well-renowned and rewarded talents, LUNDLUND has successfully produced campaigns for a wide range of international brands.

GoSee : lundlund.com

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