Under the name Lucid Gravity X, Lucid Motors has unveiled a striking new concept vehicle - accompanied by an image campaign created together with MONDLICHT STUDIOS that goes far beyond classic product photography. The visuals merge luxury, nature and a sense of adventure into an aesthetic narrative. This approach aligns perfectly with Mondlicht’s DNA: emotional image worlds that tell stories.
Based on the existing Lucid Gravity model, the Gravity X pushes well beyond the boundaries of a traditional luxury SUV. It stands as a symbol of freedom and exploration, combining SUV capability with an adventurous design language - a setting that Mondlicht translates exceptionally well into compelling visuals.
The reveal took place in August 2025 at the Pebble Beach Concours d’Elegance - an event synonymous with automotive history, elegance and timeless aesthetics.
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