Being perfect is boring! The agency Philipp Seine Helden realized the new ALCINA PROFESSIONAL collection 'Los Bellos Perdedores – We Are Beautiful Nerds' with rather unusual models and modern looks. The hair specialist commissioned the creative agency with complete production.
The international annual collection was developed by Paul Gehring Hairdressing from Barcelona for ALCINA Professional 2016/17. The collection is meant to be an homage to all the individualists who used to be confronted with rejection because of being different and who now successfully make the streets more colorful. The provocative title is also a mirror of today's trendsetter Millennials who want more than just a perfectly styled look.
Responsible for the imagery was Philipp Seine Helden, and the motifs used for the campaign, POS and lookbook were photographed by Florian Sommet, c/o KLEIN PHOTOGRAPHEN. Casting of the models took place in Paris and Berlin. Artistic Directors Paul Gehring and Encarnacion Pachon Marquez were in charge of realizing the creations.
Additionally, Philipp Seine Helden realized a beauty roadshow for Alcina as well as several films to go with the collection with a playful approach to the looks and underscore the overall concept. ALCINA Professional is now touring Germany and presenting the looks of the season on the "Looks Tour".
Philipp Seine Helden is an agency in the heart of Cologne specialized in design, concept and communication. The agency creates corporate design solutions, print and online campaigns, packaging and editorial concepts, corporate videos and TV commercials, as well as point of sale, digital, communications and social media concepts for different brands. In realizing authentic campaigns, Philipp Seine Helden puts great attention on details, without forgetting that less is often more.
We look forward to welcoming the creative department of the agency at UPDATE16 in Berlin.
