The new campaign by SILVERA titled "Le beau commence ici", which translates to 'This is where beauty commences', was photographed by Karim Louiba c/o Conti-Art as commissioned by Rosapark Paris (Creative Director: Jean-François Sacco, Art director: Charlotte Sitbon, Art Buyer: Adelaïde Samani). CONTINENTAL PRODUCTIONS took care of production of the unusual motifs.