CONTINENTAL PRODUCTIONS was in charge of production of a commercial for the new CITROEN C3, which celebrated its premiere at the Paris Motor Show 2016: “We produced the film for Citroen to give the public a foretaste of what is to come for the 2017 FIA WRC Championship. Director Mark Lloyd created and directed this amazing SAVAGE BEAUTY film – in which point cloud meets a CGI vehicle. We used the point cloud technique for the backgrounds and then brought the CGI car in. Mark wanted to scan the real environment of a WRC race for its strength and reality. We finally scanned with the point cloud technique a WRC Stage of Rally de Portugal in May. The team Scanned the stage during the race with the public and the cars but also four days after to get all the details of the nature and road environment. Trees, mountains, rocks, streams, and of course, every part of the road!
With this amazing technique, a 3D render of the real existing landscape was created that allows you to move your camera in any place, from the top of a tree to the back of a little stone on the road… Mark has chosen a pure black & white point cloud render so the red strong C3 WRC perfectly stands out in the landscape. Citroën is the first car manufacturer to use this technique for a brand film, and we are happy they have chosen Continental Productions to produce it. An amazing challenge with an amazing director.”
The new campaign by SILVERA titled "Le beau commence ici", which translates to 'This is where beauty commences', was photographed by Karim Louiba c/o Conti-Art as commissioned by Rosapark Paris (Creative Director: Jean-François Sacco, Art director: Charlotte Sitbon, Art Buyer: Adelaïde Samani). CONTINENTAL PRODUCTIONS took care of production of the unusual motifs.
