For the current Dacia campaign, Sébastien Staub photographed the Sandero, Stepway, Jogger, and Duster models in the port city of Marseille. The result is a visual world that skillfully blends the brand's outdoor-oriented character with a Mediterranean atmosphere.
The shoot took place directly on the waterfront and in the urban coastal landscape of southern France. Sun, sea, and clean graphic surfaces form the visual framework for the vehicles - minimalist, modern, and with ample space for the distinctive shapes of the new Dacia generation.
The images combine lifestyle and automotive photography into a clear campaign aesthetic: authentic situations, natural lighting, and a visual language that conveys mobility, freedom, and everyday practicality in equal measure.
The campaign was created in collaboration with the agency Publicis Conseil, with particular mention of CEO and Chief Creative Officer (CCO) Marco Venturelli, ECD Gabriel Gherca, CD Kevin Zung, AD Paul Jeannin and production company Prodigious.
The campaign, launched in January 2026 under the motto 'Just the essential', was conceived as a 360° ecosystem encompassing digital content, online videos, and CRM initiatives.
A key feature is the award of the 2-star Ecoprod label for its consistently responsible and sustainable advertising production. From food and lighting to props, tableware, and transportation, sustainability was a top priority in every aspect. The 2-star Ecoprod label was therefore well-deserved - and a first for the Renault Group.