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JULIA WALDMANN : Radical Daughters presents the campaign for protection against violence based on a Spanish model -- PLUS: Ergo campaign, DIE ZEIT special edition '80 years', SPIEGEL Coaching, Tylko X Tina Bobbe
PHOTOGRAPHY · 01.04.2026

JULIA WALDMANN : Radical Daughters presents the campaign for protection against violence based on a Spanish model -- PLUS: Ergo campaign, DIE ZEIT special edition '80 years', SPIEGEL Coaching, Tylko X Tina Bobbe

With an eye-catching image campaign, the activists of Radical Daughters are making a statement for better protection against domestic violence. The images for the campaign, titled "I am a Spanish Model," were created by photographer Meike Kenn.

The campaign draws on the so-called "Spanish Model"—a comprehensive approach to combating gender-based violence that combines prevention, protective measures, and consistent prosecution. The initiative aims to promote a similar structure politically in Germany as well.

At the heart of the images is a male model wearing an electronic ankle monitor—a deliberately provocative shift in perspective. While women often have to restrict their freedom of movement, the campaign demands a clear shift in responsibility: It is not the victims who should have to protect themselves, but rather the perpetrators who should be monitored and stopped.

"A body straight out of a glossy advertising campaign. Confident. Desirable. Successful. And then: the electronic ankle monitor. On International Women's Day, the perspective is reversed 👀 Not the victims are put on display, but the perpetrators. Even those who are well-groomed, accepted, and seemingly 'inconspicuous' as they go through life." An ankle monitor alone protects no one. Technology doesn't replace a protective structure. Symbolic politics doesn't stop violence. We need real protection from violence. Comprehensive, well-funded, and effective." —Cesy Leonard, Founder of Radikale Töchter (=Radical Daughters).

The images appear as large-format out-of-home advertisements, construction fence banners, and social media visuals, accompanying a petition demanding more structural protection from violence and political action. You can find the link to the petition below the article—because, as always, every voice counts!

Radkale Töchter is a Berlin-based organization and network project that uses performance art to encourage young people to participate politically and engage in social activism. The initiative was founded in 2019 by performance artist Cesy Leonard (formerly part of the Center for Political Beauty). The current managing director is Josephin Haardt.

Photographer Maike Kenn is represented by the Hamburg agency JULIA WALDMANN.

GoSee : radikaletoechter.de + innn.it/spanisches-modell - Sign now !

Credits

Client
TylkoRadikale TöchterERGO VersicherungenDIE ZEITDer Spiegel
Usage
OOH BerlinMagazin Coaching
Advertising Agency
DDB Berlin
Celebrity
Tina Bobbe

About JULIA WALDMANN

Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin

Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.

The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.

In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.

GoSee : juliawaldmann.com

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