McMuffin, McWrap, McToast, ..... plus coffee or tea - the McDonald's breakfast offering is impressive. To ensure it looks as good as it snails, the Hamburg agency Scholz & Friends commissioned stills expert Stefan Thurmann c/o Julia Waldmann for the campaign shown here.
McDonald's first offered its signature breakfast in the USA in 1971 – with the very first official product being the "Egg McMuffin," invented by a franchisee in California.
Starting in the mid-1970s, the breakfast offering was gradually rolled out nationwide. McDonald's breakfast arrived in Europe a few years later. In Germany, for example, McDonald's didn't launch breakfast until 1993.
Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin
Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.
The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.
In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.
GoSee : juliawaldmann.com
