Jeff Ludes recently completed a project for Toyota and their hugely successful RAV4. To keep the new vehicle safe from prying eyes during production, the team turned not to CGI, but to the Gybow lighting system.
As usual, the project began with location scouting, followed by shooting images all over the San Francisco Bay Area. With backplates and HDRIs in hand, Jeff's team returned to a secure studio in Los Angeles, where the Gybow and RAV4 awaited them.
The second half of the shoot took place entirely indoors, with the Gybow slowly rotating over the vehicle, playing back all the light and reflections captured at each location.
The process is akin to shooting on an LED volume stage but is perfectly suited for the needs of high-resolution vehicle photography. The end result is vehicles that accurately reflect their environment, without ever leaving the secure studio.
