The sky is the central element of the CODELLO Spring/Summer 2013 campaign. It is the purveyor of various moods and emotions, a channel for thoughts and a source of inspiration for the colouring and references of the designs.
The sky is the stage for products, models and love quotes in the catalogue, which are mirrored in the collection. The collection’s scarves and shawls unite in the changing sky backgrounds combining to create an apparent harmony; the fine materials and colours of the design are reflected in the various sky moods.
Annemarieke van Drimmelen perfectly captured this mood on Tarifa beach. The motifs reflect the lightness of the story and provide the campaign with an integrated laidback summery look. Jamie and Anne Marie van Dijk posed for the camera.
CD Nick Stasch and AD Tina Ghazi from the agency supported the realisation of the campaign.
