The French brand American Vintage was founded in 2005 in the south of Marseille by Michaël Azoulay. Sun, sea, and above all, people. Whether models or 'real people' – as seen here in the spot directed by Thomas Lachambre for 'AMSTERDAM – AMERICAN VINTAGE' FW25.
'The canal sends its shimmers onto facades of brick. And amidst the ballet of bicycles, cameras click. In the heart of Amsterdam, feel inspiration abound. As emotions rise and people gather round.
This season we come again in search of gold, Both in the studio and out in streets of old. Mothers, daughters, fathers, sons meet - To pose alone or together out in the street.The portraits taken through the lens, This time have a Dutch influence.
The Fall/Winter collection made true - With volume, color and material anew. Vivid red and orange hues, meet shiny velvets and vibrant blues.
We see Amsterdam with its people flowing, And the ballet of bikes ever coming and going.' JAN RUINARD PROUCTIONS, Amsterdam.
"American Vintage is, above all, a human adventure that allows everyone to express their personality, feel empowered, and surpass themselves. Authenticity, sincerity, family spirit, challenge, freedom, and autonomy are the values that define us. Like Marseille, where I come from, it is a cosmopolitan, open-minded city that brings people together and unites them." Michaël Azoulay, Gründer von American Vintage.
GoSee : americanvintage-store.com
