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FILM · 10.11.2025

JAN RUINARD PRODUCTIONS präsentieren AMERICAN VINTAGE Herbst/Winter 2025

Die  französische Marke American Vintage wurde 2005 im Süden von Marseille von Michaël Azoulay gegründet. Sonne, Meer und vor allem Menschen. Egal ob Model oder 'echte Menschen' - wie hier im Spot von Regisseur Thomas Lachambre für 'AMSTERDAM – AMERICAN VINTAGE' FW25 zu sehen.

'The canal sends its shimmers onto facades of brick. And amidst the ballet of bicycles, cameras click. In the heart of Amsterdam, feel inspiration abound. As emotions rise and people gather round.

This season we come again in search of gold, Both in the studio and out in streets of old. Mothers, daughters, fathers, sons meet - To pose alone or together out in the street.The portraits taken through the lens, This time have a Dutch influence.

The Fall/Winter collection made true - With volume, color and material anew. Vivid red and orange hues, meet shiny velvets and vibrant blues.

We see Amsterdam with its people flowing, And the ballet of bikes ever coming and going.' JAN RUINARD PROUCTIONS, Amsterdam.

"American Vintage ist vor allem ein menschliches Abenteuer, das es jedem ermöglicht, seine Persönlichkeit auszudrücken, sich stärker zu fühlen und über sich hinauszuwachsen. Authentizität, Aufrichtigkeit, Familiengeist, Herausforderung, Freiheit und Autonomie sind die Werte, die uns ausmachen. Wie die Stadt Marseille, aus der ich komme, ist es eine kosmopolitische, weltoffene Stadt, die Menschen zusammenbringt und vereint." Michaël Azoulay, Gründer von American Vintage.

GoSee : americanvintage-store.com

Credits

DOP
Thomas Lachambre
Client
Royal Cheese Studio
Hair & Make-up
Danine Zwets
Model
Ieke Booij / Mouna ModelsMohamed / Vein AgencyMinnie Madimin / Ulla ModelsWilliam Los & family / Troopers
Casting
Michiel van Maaren

Über Jan Ruinard Productions

Jan Ruinard Productions is a full service production company for photography, (online) videos and online content in the Netherlands (Amsterdam & Rotterdam).

Jan Ruinard Productions creates high-end visual content with a strong focus on storytelling, atmosphere, and authentic human connection. From cinematic video productions to creative commercial content, the company combines technical precision with a modern artistic style to craft visuals that feel both refined and emotionally engaging.

Working across brand campaigns, hospitality, lifestyle, events, and digital media, Jan Ruinard Productions develops tailor-made productions that help businesses and individuals present themselves in a powerful and memorable way.

"We provide services tailored to the needs of Dutch teams worldwide and of international photographers, directors, fashion brands and production companies working in Holland. For our clients we take care of all organizational and productional activities - including excellent location services - both for fashion and advertising productions." Jan Ruinard.

GoSee : janruinard.nl

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