CLAAS CROPP CREATIVE PRODUCTIONS : introducing the new era of car sharing with three spots and an image pool for SHARE NOW, plus in the Netherlands for VW ID.3, with the BMW VISION iNEXT in Berlin, the MERCEDES FORMULA E, and the FORD image pool

For SHARE NOW, the amalgamation of Mercedes / Car2go and BMW / Drivenow, a team made up of photographer David Daub c/o Wildfoxrunning and Klabautermann Images as DOP was commissioned to create a comprehensive image pool, a presentation film and various use case videos. CLAAS CROPP Creative Productions was awarded the contract for the head production including casting and location scouting to produce footage finally on five days in Berlin and then a further six days in Barcelona.

With local support in Barcelona from IMAGE NATION, photos were created with Jung von Matt SAGA as represented by photo AD Jacob Cassebaum and moving image AD Michael Wilde. Art buying was in the hands of Anusha Atreya with consulting by Kristin Holzkamp.

For VOLKSWAGEN, DDB Voltage and transportation specialist Uwe Düttmann, CLAAS CROPP Creative Productions supported the campaign shoot for the fully electric ID.3 in the Netherlands. The services requested included production as well as location scouting. On location from Voltage were Head of Design Mahmoud Fathy and Art Director Lorenz Koch, with art buying by Behind the Scenes, styling by Christiane Graf, and hair & make-up by Carolin Jarchow.

For the sport subsidiary of VOLKSWAGEN, Volkswagen R, and photographer David Daub c/o Wildfoxrunning, CCCP delivered locations and production on a several day shoot in nighttime urban sceneries throughout Berlin. The testimonial was Ellen Alien, and on location from the agency DDB Berlin were CD Lars Jakschik, AD Felix Pannach and consultant Insa Rasch.

BMW iNext is the name of an SUV study whose series model is planned to launch in 2021. Photographer J. Konrad Schmidt was commissioned via the agency Territory / Webguerillas. On three days in and around Berlin, a variety of photos and moving images/drone footage were produced to depict the study in different situations in urban, suburban and country contexts. We have the study including several making-of impressions here on GoSee.

BMW about the car of the future: “With the BMW Vision iNEXT, we want to make a bold and positive statement for the future – and have a humane answer to the question of “How does BMW Group design a vehicle that no longer has to be driven – but can be?” The BMW Vision iNEXT is fully electric, highly automated and completely connected. Starting in 2021, the series model will be built as the new technology flagship at the BMW Group plant in Dingolfing and will bring the BMW Group’s strategic innovation fields (‘D+ACES’) onto the road with a focus on integration. GoSee: bmwgroup.com///bmw-vision-i-next

For the Formula E branch of MERCEDES, CCCP was commissioned via photographer Cem Guenes c/o Tobias Bosch Fotomanagement to produce a motif with the Formula E model Silver Sparrow. CCCP delivered casting locations and production. Responsible for the project from agency Fischer Appelt were ECD Match Herceg and Senior Account Manager Oliver Roggenbuck.

For FORD, Sven Schrader was booked to produce a people image pool in Berlin. Casting location and production came from CCCP. And support on location for the project came from the agency GTB with CD Oliver Micklitz and Client Service Director Verena Jung.