For the new Abraham ham spot, Double-T brought together several talents from its own roster: Maik Flöder directed the film, Blanca Behrens was responsible for cinematography and editing, while Lubbertus AI created the voice-over. The spot was also produced by Double T for Hamburg-based creative agency Crone.
“For the new Abraham Schinken commercial, we went all in on authenticity in a crisp 20 seconds. Our concept: small budget, grounded story, big impact! As director, Maik had a clear visual idea for the film, which DOP Blanca Behrens captured perfectly on camera and brought to the point in the edit. Lubbertus AI took care of the voice-over. Thanks to Double T’s efficient production, we were able to make the most of the budget and create an effective short spot, with its regional message carried by an innovative AI voice-over from Lubbertus.” Double-T
Hamburg-based creative agency Crone has been working with Abraham Schinken on the brand’s 360° communication since 2023. Alongside the 20-second commercial, the production also included imagery for point-of-sale communication.
