“The rebel has landed. And the John Varvatos brand is the perfect style match for the Middle East. Explore the desert with John Varvatos and Machine Gun Kelly.” we quote GQ Middle East and present you the rock star-meets-fashion-film on GoSee.
We read on the GQ website : “Five years ago, American designer John Varvatos introduced his menswear brand to Europe. But as he did, he noticed something unusual. From the confines of his London store came an uptick in sales from a market that was quite unintended.” They’re talking about Dubai, where the designer opened another store as the logical consequence in December 2018. John Varvatos : “I feel like Dubai is one of the centers of the universe today,” says Varvatos. “Like New York, London and Bangkok. It’s amazing.”
Besides the GQ MIDDLE EAST campaign, photographer duo KARINE & OLIVER c/o VISUALEYES ARTISTS still found time for the INUIKII shoe campaign plus several new portraits presented here on GoSee: johnvarvatos.com
