I disregard the triumph of comfort – is the mantra of designer LENA, who presents a delicately detailed collection using the finest materials and intelligent cuts. JULIA BLANK captured the new Spring/Summer 2015 Collection by newcomer label LENA in a sunny to cloudy setting. The photographer focused her lens on model Mia, with spring hair and make-up by Kerstin J. Hajdu.
About - Lena The launch of Lena is the response to this basic need for a change, very spontaneously as an autumn winter collection in 2014 and now continuing with our first Spring Summer season. The idea took shape as a collection that was simplified to a wardrobe, in which every piece had to fulfill its specific purpose. Trying to optimize the potential of each design within the limits of the design through deleting unnecessary elements. No decoration, no repetition where not needed, as they can only be signs of aesthetic insecurity. Be purist, but still, never be easy. The need for everything to be just a little too comfortable and easy has been spreading like a disease in our time and may be the actual reason why women stopped dressing. Though we are so much better when we make a little bit of an effort. I disregard the triumph of comfort. lena-collection.tumblr.com
