Richly laced with a large dose of dark humor is luxury department store HARVEY NICHOLS´ 'Shoplifters' spot, which was made by the agency adam&eveDDB. Real surveillance video footage of brazen shoplifters was cut into a clip, and the faces of the five-finger discount hunters are covered up with illustrations of the Layzell Brothers´ 'Freebies'. The message: Freebies are now also available legally with the Rewards app from Harvey Nichols.
"This campaign is designed to send a clear warning to the nation's shoplifters,” says Ben Tollett, ECD at adam&eveDDB. “The only free thing they'll get when they steal from Harvey Nichols is a day trip to the local police station."
