Hi-Tec HTS74 is the premium sneaker and lifestyle line from the British sportswear brand Hi-Tec. Launched in 2017, it blends the brand's decades-long heritage with modern streetwear design. The line combines archival designs from the '80s and '90s with contemporary materials and technologies.
Hannah Lipowsky photographed the Hi-Tec HTS74 Spring/Summer Kids campaign '26 in Amsterdam.
Unlike the main Hi-Tec brand, which is known for its affordable outdoor footwear, HTS74, as an exclusive fashion sub-line, targets sneaker collectors and trendsetters.
Hi-Tec was founded in 1974 by Dutchman Frank van Wezel in Shoeburyness, England. The brand developed the world's first squash shoe and the first lightweight hiking shoe. While the brand has British roots, its headquarters are now located in Amsterdam.
Photographer Hannah Lipowsky is represented by the Hamburg-based agency DOUBLE T.
GoSee : hts74.com