'Snask rebranded the luxury hifi brand Bang & Olufsen and got asked to bring the new brand to life with a concept. The brand had lost its way and everything was very technical, cold and without emotions. Snask took it upon themselves to reinvigorate the brand concept and art direction with the first step being to move away from the impersonal and gallery like setting that B&O had used earlier.' Snask.
The rebranding campaign was photographed by GOLDEN RETRIEVER c/o VISUALEYES ARTISTS.
GoSee : bang-olufsen.com
CREDITS
Creative Concept & Art Direction: Snask
Client: Bang & Olufsen
Set Design: Johan Broome
Styling: Rebecca Cohen
Makeup: Matilda Bång
VISUALEYES was founded in 2007 with a great vision: to deliver the best creative services to our clients, internationally. Our vision became reality. With over 15 years of professional experience and the past 6 years of running VISUALEYES we have grown and developed into an artist agency, representing not only internationally renowned photographers but also illustrators, CGI/3D artists for visuals and TV, animation and much more – take a look at our two sections, PHOTOGRAPHERS and CREATIVES.
We take care of everything to the smallest detail, from your first idea all the way to the final result, in visual or motion – including budget planning and controlling, model-/locationscouting, trip scheduling, coordination and booking of the team, licencing etc. Call us to discuss and find the best way to realise your idea. We will put all our experience and creativity into your project and we promise to always work with heart and passion!
GoSee : visualeyes-artists.com
