Samsung is the technology partner of the German Soccer Association DFB and is at the heart of the commercial with the claim ''What matters most is to keep trying'' featuring Mario Götze as testimonial. The commercial with the World Cup hero from 2014 shows the highs and lows of soccer. Mario Götze is not with the team to defend the title in Russia – but he won't let that stop him either. Because staying on the ball is all that counts, and that's what the new SAMSUNG commercial #GoForBiggerGoals is all about. Frank Wilde c/o PERFECTPROPS was at the side of Mario Götze for wardrobe styling. The emotional spot is appearing at the start of the soccer 2018 World Cup in Russia. Production was taken care of by Tempomedia with Director Stuart McIntyre.
The campaign concept as well as the organization and production of all content regarding the national team and Mario Götze were in the hands of the creative agency Cheil Germany. More works by FRANK WILDE are available directly via PERFECT PROPS.
