Für die Markteinführung des neuen Volkswagen ID.3 Neo im April 2026 zeichneten Frithjof Ohm incl Pretzsch für die komplette visuelle Umsetzung der Launch-Kampagne verantwortlich. Umgesetzt wurden die Motive mit Cape Town Productions für Grabarz & Partner in Südafrika.
Der neue ID.3 Neo führt die von Volkswagen formulierte Designphilosophie „Pure Positive“ konsequent weiter. Mit geschärftem Design, digitalem Komfort und vollelektrischem Antrieb steht das Modell für die nächste Evolutionsstufe der ID. Familie und richtet sich an Fahrerinnen und Fahrer, die nachhaltige Mobilität mit Alltagstauglichkeit und zeitgemäßem Design verbinden möchten.
Passend zum Konzept der Kampagne entstanden die Motive vollständig „in camera“: mit verfügbarem Licht, echten Locations, realen Protagonisten und dem Fahrzeug direkt am Set. Das Ergebnis sind authentische und nahbare Bilder, die die positive Grundhaltung des Projekts ebenso transportieren wie den Charakter des Fahrzeugs.
„The new 'Pure Positive' design philosophy could just as easily have been the headline for this project. Pure, as every shot was captured 'in camera' with available light, real talent, at real locations, featuring the actual car on set. Positive, as a great team of wonderful people made it a blast“, so das Team.
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
