For California-based label SIMONE FAN, renowned lifestyle and fashion photographer Anne Menke captured the brand’s latest Terry Collection. The colorful beachside campaign celebrates the ease of summer, relaxed luxury, and the unmistakable spirit of the American West Coast.
At the heart of the collection are premium terry fabrics, transformed by designer Simone Fan into contemporary womenswear and childrenswear pieces. Soft textures, vibrant colors, and playful silhouettes combine comfort with a modern resort aesthetic. Whether worn over a swimsuit, on a stroll along the beach, or as an effortless everyday essential, the Terry Collection embodies understated elegance and versatile summer style.
Anne Menke brings the collection to life through her signature visual language: natural light, authentic moments, and an atmosphere that feels both spontaneous and carefully crafted. The campaign conveys joy, freedom, and the relaxed coastal lifestyle that perfectly reflects the world of SIMONE FAN.