In November 2024, the production company ADD PICTURES was able to support London photographer Laura Allard-Fleischl in photographing the new LUFTHANSA Allegris seats and cabin products. The shoot took place in the security area of the Lufthansa hangar at Munich Airport. The agency responsible was Serviceplan.
"An exciting and logistically challenging shoot in an Airbus A350." Tobias Seifert, CEO of Add Pictures. Since May 2025, a completely new travel experience has been created on Lufthansa long-haul flights under the name "Lufthansa Allegris": Thanks to Allegris, all Lufthansa travel classes, from Economy Class to Premium Economy Class and Business Class to First Class, will receive a new, high-quality product that is unparalleled in the market due to its seating variety.
Thanks to this innovative concept, passengers can tailor their individual travel experience to their personal needs – with the choice of seats, meals, and other travel elements.
