FIXIP präsentiert auf GoSee ihre visuelle Gestaltung für den Cadillac Evergreen XT4. Trotz widriger Wetterbedingungen verwandelte FIXIP bewölkte Szenen in lebendige Bilder. Das Team schuf komplette Atmosphären von Grund auf neu, indem es blauen Himmel und helle Farbtöne hinzufügte, um der Identität von Cadillac gerecht zu werden. Dieses technisch anspruchsvolle Projekt umfasste Umgebungsänderungen sowie die Integration von CGI-Autos und stellte die herausragende Retuschierkompetenz von FIXIP unter Beweis. Die endgültigen eindrucksvollen visuellen Elemente harmonierten perfekt mit der kreativen Ausrichtung von Cadillac und unterstrichen die Lebendigkeit und Eleganz des Cadillac Evergreen XT4.
'This project, realized by Fixip Studio in collaboration with photographer and director team MP Curtet, was particularly interesting because it gave us the chance to work on the distinctive look & feel of the Cadillac brand. At the time, that meant very warm, vibrant, and colorful hues, which allowed us to create a unique and dynamic aesthetic.
However, the project presented certain challenges due to the weather conditions. It was often cloudy and gray, with a little rain in certain shots. Diffuse light and the color of the car posed further challenges as red can be tricky – particularly without direct sunlight.
We had to replace almost all skies and, in several images, also the car with CGI renders. Which enabled us to keep the car body a natural and vibrant red, even though the conditions for shooting were less than ideal. CGI is not only used to introduce new car models but also to replace the same car with better lighting in order to make the most of the image and compensate for climatic uncertainties.
Retouch work and CGI enabled us to master the challenges and produce visuals that are extremely impactful when it comes to color and dynamic energy. The client is extremely satisfied with the end result, and we’re proud of what we’ve accomplished for this project.'
Das ganze Projekt gibt es auf www.fixip.today/portfolio-item/cadillac-evergreen-xt4/
CREDITS
Post : Fixip - www.fixip.today
Photos : MP Curtet - www.mpcurtet.com
Client : Cadillac / Sarah McRae
Agency : Leo Burnett
Creatives Team / Art Producer : Lu Quoc / Steve Kerry / Barbara Vaught
Producer : Mj68 / Michael Horta / Adam Caleb Braid
1st AD : Mel Ruth
Assistant : Jim Inglis / Kip Corley / Tim Curtet
Styling : Sister Styling
HMU : Lucy Crawford
