Since the metropolis in the Middle East promotes fashion as an important element of growth in retail trade, several exciting labels have been setting up shop in Dubai or having their campaigns produced on location there against breathtaking backdrops between barren landscapes, historical buildings and modern cityscapes with perfect lighting conditions. Dubai is also among the most important cities for shopping worldwide.
The team from MERAKI serves as the ideal mediator and partner. The production house is now producing the campaign of the Italian fashion label 100 % CAPRI in Dubai. The motifs were photographed by Mazen Abu Srour, and the Bab Al Shams Hotel & Resort served as the luxurious location.
