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FALCA : produces the HUAWEI Watch GT 4 spot featuring fitness influencer Pamela Leonie Reif, PUMA x MERCEDES AMG PETRONAS, PUMA x FERRARI … and meet FALCA – an exhibitor on both days – at UPDATE-24-BERLIN</
PHOTOGRAPHY · 23.01.2024

FALCA : produces the HUAWEI Watch GT 4 spot featuring fitness influencer Pamela Leonie Reif, PUMA x MERCEDES AMG PETRONAS, PUMA x FERRARI … and meet FALCA – an exhibitor on both days – at UPDATE-24-BERLIN</

The HUAWEI Watch GT 4 combines sophisticated design with numerous features for fitness fans such as a step counter, pulse meter, calorie management, and heart frequency monitoring, making the smart watch your perfect companion – and not only for sports.

Testimonial of the spot presented here on GoSee is the German sports influencer Pamela Leonie Reif, who is known for her infectious online fitness videos. It was directed by the duo Hunter & Gatti c/o Kristina Korb. Responsible for production was FALCA, and the executive agency was Havas PR Germany.

Meet FALCA this year at UPDATE-24-BERLIN. Based in Barcelona, they produce in Spain and across Europe – not only for photographers, but also for directors, agencies as well as direct clients.

The Mercedes AMG Petronas F1 Team is the name of the factory team of German carmaker Mercedes-Benz. In its present form, it emerged at the end of 2009 from the British racing team Brawn GP. It is headquartered in British Brackley but competes with a German license.

The team outfits are produced by PUMA – and were photographed here by Pete Martin. At his side were the production specialists from FALCA, Barcelona.

GoSee : falca.com & UPDATE.Salon

Style meets speed – in the fashion collaboration between PUMA x FERRARI. Since 2004, PUMA has already been the official outfitter of the Scuderia Ferrari F1 team, supplying the Italians with the highest standard of performance racewear, footwear and teamwear.

“From Ferrari PUMA trainers and shoes to T-shirts and track jackets, the partnership between PUMA and the Italian team has everything you need to dominate the track and the streets. …” Puma.

The collection was photographed by Dean Martindale with CD, designer, artist, team player and overachiever Josh Vides from Los Angeles. Production was in the hands of FALCA, Barcelona.

Josh Vides : “My collection with @scuderiaferrari and @puma is now available ✨…. Thank you for the continued support and enjoy 🏎️ …. Truly an unbelievable experience over the past few days seeing my artwork on the drivers, pit crew, car, and not to mention, the hundreds of people walking passed me rocking the lifestyle product. We’re making history baby! Here we go …”

GoSee : falca.com

CREDITS

Client PUMA

Creative Director Josh Vides

Photographer Dean Martindale

Production FALCA

Credits

Client
Puma
Production
SuperCine
Advertising Agency
Havas PR Germany GmbH
Creative Director
Josh Vides
Photographer
Pete MartinDean Martindale

About Havas PR Germany GmbH

Command and control is so last decade; collaborations are what motivate and push people to excel. That’s why the Havas PR Global Collective—networked, rather than “a network”—has been punching well above our weight since we rebooted in fall 2012. Our flat structure gives us many advantages, starting with agility. We are truly a collection of strong local agencies (including five members of AMO, the world’s top network of strategic and financial communications consultancies) who join together, often tag-teaming as one time zone shuts down and another is just punching in, with respect and camaraderie to push ourselves and our clients toward a successful future.

GoSee : havaspr.de

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