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PHOTOGRAPHY · 04.09.2025

'EYEWEAR FOR INDIVIDUALISTS' - Esther Haase directed and photographed the Metropolitan Eyewear campaign

With her instinct for storytelling and lifestyle, Esther Haase staged the new campaign for Metropolitan Eyewear. At the center is a young couple moving through urban life with charismatic ease - from enjoying an espresso at an Italian café to browsing a record store and flea market, and taking a street-style stroll through the city.

The visual language is as unique as the glasses themselves: casual, authentic, uncontrived—and always with a touch of urban elegance. Esther’s photographs capture the small moments that make life exciting, presenting the Metropolitan Eyewear models as the perfect companions. The video naturally features rock music, perfectly underlining the energy and attitude of the campaign

Metropolitan Eyewear has always stood for clean lines, high-quality craftsmanship, and an urban mindset. The current campaign emphasizes this promise: eyewear for individualists who value style without compromise.

With Esther Haase as the photographer, the brand continues its successful collaboration of recent years—a fusion of creative signature and distinctive brand identity that showcases Metropolitan Eyewear perfectly.

Credits

Director
Esther Haase
DOP
Wendy Danenberg
Client
Metropolitan Eyewear (OWP Brillen)
Production
Always Everything
Post Production
ANNALENA RUMLER
Styling
Ina Witzel
Hair & Make-up
Gunnar Schendera
Model
Leslie (PMA)Lucian (VIVA)
Photographer
Esther Haase

About Esther Haase

As the daughter of an artist and a photography and design professor, Esther grew up surrounded by the world of photography. After professional training in classical dance Esther spent two years on-stage before studying graphic design with a focus on photography. Since then she has been dancing around the world with her camera and head full of creative visions.

International commercial and editorial clients, exhibitions, awards and published books including ‚Fashion in motion‘,, Sexy Book’,, Amazonen’, Esther’s World‘ and more have all contributed to her growing success. Esther lives in Hamburg and London. Her two children currently live in New York.

Represented by Schierke.Hottas Artist Management schierke.com

Instagram http://instagram.com/estherhaasephotography/

GoSee : estherhaase.de

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