For MEXX Eyewear, photographer Esther Haase shot a new campaign in Barcelona. The resulting image series moves effortlessly between everyday life and subtle staging – set on the street, in barbershops, gyms and cars. Always close to the protagonists, the images are driven by atmosphere rather than attitude.
Esther Haase’s approach focuses on proximity, directness and moments that feel observed rather than constructed. This gives the campaign its lightness and authenticity – contemporary, relaxed and grounded in real situations.
The production was handled by Jean Francois / Imagenation, a long-time collaborator and trusted partner for international productions. Shot across various locations in Barcelona, the city’s Mediterranean character naturally flows into the visual language of the campaign.
Esther Haase sums it up herself: “Captured with my wonderful team. Produced by my favorite producer Jean Francois @imagenation_bcn. Still buzzing from this shoot.”
Ester HAASE is represented by SCHIERKE.HOTTAS Artist Management.
