'As long as some animals are treated like garbage, we are still needed', is the message of the campaign by Ruf Lanz for the 20th anniversary of the Swiss organization TIER IM RECHT (short: TIR), which fights for humane animal protection laws. The succinct campaign, which shows a dog or cat tied up like a garbage bag, was realized at CARIOCA STUDIO in Bucharest. ’All photos were created completely on the computer in CGI', Ruf Lanz assures in the communication.