For the 'Dream Phone Series,' TEKTURA STUDIO c/o ANALOG DIGITAL collaborated with the tech brand NOTHING to develop a visual concept and animation based on the personal preferences of YouTuber JerryRigEverything (JRE).
The focus is on a personalized device that reflects the functional features JRE values most, presented in a clear, futuristic design that is characteristic of Nothing.
The visual implementation blends Nothing's minimalist design with subtle references to JRE’s world – including laboratory-like environments and bold color accents. The result: a unique character with a personal touch that stylishly showcases JRE’s influence.
"The project showcases a personalized device, reflecting the functional features JerryRigEverything valued most, brought to life through a visual approach that subtly nods to his content and complements Nothing’s distinct design sensibility. Our aim was to highlight his unique role in the phone’s character, while staying true to Nothing’s clean, futuristic aesthetic. The design combines a raw, lab-like environment with colorful accents you can find in JRE’s videos." - TEKTURA STUDIO.
Founded by former architects Chris Gil and Andrew Czerwiński, TEKTURA STUDIO is a creative studio specializing in CGI, mixed media, and art direction.
With an interdisciplinary team, Tektura works on custom visual solutions that combine storytelling with design. Experimentation and a drive to push boundaries shape their daily work.
The studio handles projects from concept development to final execution, always aiming to realize the clients' vision with creative precision. Clients: Casetify, Adidas, McDonald's, Samsonite, Volvo, Trolli, Mercedes, Lipton, and many more.