Tim Tyson photographed the Schwarzkopf campaign featured here on gosee.news in Cape Town in January 2026. Over the course of a week, he completed an extensive photo and video shoot for the brand's latest campaign.
The campaign focuses on the Schwarzkopf LIVE product line, which stands for vibrant colors, expressive statements, and customizable looks. It showcases the current trend, "Chunky Colour." This style features high-contrast block highlights, striking face-framing highlights, and intensely colored sections in the underlayers of hair, inspired by festival and street style trends.
The global campaign deliberately uses a diverse and international model cast to demonstrate the versatility of the "Chunky Colour" trend. With different ethnic backgrounds, hair textures, and styles, the campaign demonstrates that bold color accents work perfectly on both light, straight hair and dark, natural curls.
Tim received on-site support from the South African production company Popcorn Productions.
Schwarzkopf LIVE is one of the Henkel Group's best-known brands for permanent and semi-permanent hair color in the drugstore segment. The product line comprises a broad portfolio of over 50 shades, divided into various categories.
The brand markets itself through global, highly digitally focused initiatives (such as the 'Generation Colour' and 'Colour Like No Other' campaigns). These campaigns deliberately avoid typical glossy filters, instead focusing on real users and a diverse, inclusive community.
Tim Tyson is represented by the Hamburg-based agency DOUBLE T.