JBC is a Belgian clothing chain offering fashion for the whole family. Founder Jean-Baptiste Claes opened the first store in 1975 in the small community of Schulen in the Belgian district of Limburg. Hannah LIPOWSKY c/o DOUBLE T photographed colorful children's fashion for JBC Clothing.
In 2024, keeeper undertook a brand refresh. The central component of this strategic direction is the new claim "keep what you love," and represents a decisive step toward becoming a consumer brand. Maik FLOEDER c/o DOUBLE T Photographers photographed the KEEEPER campaign on location in Hamburg.
