‘Do Your City Right’ – the campaign for US driving service LYFT by WOLFGANG ZAC c/o ROCKENFELLER & GÖBELS, photographed in New York and Chicago

WOLFGANG ZAC c/o ROCKENFELLER & GÖBELS photographed the LYFT campaign embracing the claim ‘Do Your City Right’ still before the lockdown. The competitor of Uber is now offering its driving services in North America. Wolfgang and his team present us photos of the lively atmosphere here on GoSee.

“The world hit the brakes and skidded to a halt. Now slowly, we’re all rolling back onto the streets. But what’s actually out there? Well, we are. LYFT. Right now, we can’t pizza-share, drink-share or kiss-share but we sure as hell can ride-share. Because whatever this new world is, it needs explorers. Last year, when LYFT asked WOLFGANG ZAC to shoot their new campaign, no one could have guessed that the tagline ‘Do Your City Right’ would also mean doing it safe. Riding solo, in a spaced-out posse or with people you know – that’s how we roll in 2020.

This shoot is a love letter to togetherness, connection and fun. It was shot in New York and Chicago in summer and fall. And it was nothing short of a creative circus. Armed with one motor home, a van and the Lyft app for backup cars, Wolfie and the gang cruised the streets, exploding into life on any location that looked like it was up for a good time. Unpredictable moments, inspired ideas, a red hot team and total bystanders pulled into the craziness that made this campaign come to life. Even the layouts were created at the shoots. Totally random, just like the best days and nights out. As we all get out there again, let’s hope-share, future-share, and all-of-us-safely-together-share.”