'Do your city right' - die Kampagne des US Fahrdienstes LYFT von WOLFGANG ZAC c/o ROCKENFELLER & GOEBELS, fotografiert in New York und Chicago

WOLFGANG ZAC c/o ROCKENFELLER & GOEBELS fotografierte die LYFT Kampagne unter dem Claim 'Do your city right' noch vor dem Lockdown. Der Wettbewerber von Uber bietet seine Fahrdienst-Vermittlung aktuell in Nordamerika an. Wolfgang und sein Team präsentieren uns hier bei GoSee die ausgelassenen Stimmungsfotos.

'The world hit the brakes and skidded to a halt. Now slowly, we’re all rolling back onto the streets. But what’s actually out there? Well, we are. LYFT Right now we can’t pizza-share, drink-share or kiss-share but we sure as hell can ride-share. Because whatever this new world is, it needs explorers. Last year, when LYFT asked Wolfgang to shoot their new campaign no one could have guessed that the tagline, 'Do your city right' would also mean doing it safe. Riding solo, in a spaced-out posse or with people you know - that’s how we roll in 2020.

This shoot is a love letter to togetherness, connection and fun. It was shot in New York and Chicago in summer and fall. And it was nothing short of a creative circus. Armed with one motor home, a van and the Lyft app for backup cars, Wolfgang and the gang cruised the streets, exploding into life on any location that looked like it was up for a good time. Unpredictable moments, inspired ideas, a red hot team and total bystanders pulled into the crazy made this campaign come to life. Even the layouts were created on the shoots. Totally random, just like the best days and nights out. As we all get out there again, let’s hope-share, future-share, and all-of-us-safely-together-share.'

Er geniesst es, Bücher über Quantenphysik zu lesen, ohne ein einziges Wort zu verstehen, lässt sich gerne zur Musik von David Bowie tätowieren und liebt Roadtrips mit seiner schönen Frau.