"An expansive project for Wrangler to support the launch of their first ever brick-and-mortar stores. This creative endeavor included store design concepts, packaging, video lookbooks, limited edition promotions, and original photography. The first two stores opened in Dallas and Denver in 2016 and represented a significant leap from the mass channel into a younger, cooler and more premium brand experience."  For the corresponding WRANGLER Fall 2017 retail campaign, model Brooke REGISTER c/o LOUISA MODELS stood in front of the camera of Art Director and photographer Anthony Shea. Details under: anthonysheacreative.com/wrangler-retail