For the anxiously awaited TOYOTA Prius MY 2016, Saatchi & Saatchi Sydney commissioned transportation expert DARREN CAPP via his representative agency Katapolt.
Darren Capp on the shoot to GoSee : “The new Prius represents a more modern interpretation of the older shape where Toyota sees a younger audience as target market. With the car's environmental credential aspects uppermost in the idea behind the locations. A cool urban vibe was needed to capture this essence so locations in Sydney were chosen that reflected these ideals from the iconic Sydney Uni to the strong architectural shapes of the Botanical Garden seed bank – all locations that offer cutting-edge claims to environmental awareness.”