Für den mit Spannung erwarteten TOYOTA Prius MY 2016 komissionierte Saatchi & Saatchi Sydney Transportation-Profi DARREN CAPP über die ihn vertretende Agentur Katapolt.
Darren Capp über den Shoot zu GoSee : "The new Prius represents a more modern interpretation of the older shape where Toyota sees a younger audience as target market. With the car's environmental credential aspects upper most in the thinking behind the locations. A cool urban vibe was needed to capture this essence so locations in Sydney were chosen that reflected these ideals from the iconic Sydney Uni to the strong architectural shapes of the Botanic gardens seed-bank all locations that offer cutting edge claims to environmental awareness."
Und führt zum Shoot-Timing aus: "Late afternoon or earlier evening spots were chosen to both shape the car and to bring forward the fresh 'just new' ideals of the technology behind the Prius." Das Ergebnis für Euch auf GoSee.