Für den Social Media Launch des neuen VW ID. Polo entwickelte Patrick Stegmaier gemeinsam mit Rethink Berlin eine visuell aufgeladene Bildwelt zwischen Lichtinszenierung, futuristischen Oberflächen und digitaler Atmosphäre.
“Over five nights, we created a wide range of social assets - both analog and digital - for the new VW ID Polo together with Rethink Berlin. Working side by side with DOP Andre Schaapen through a packed shot list made this an especially fun ride. Big thanks to my creative heads Patrick Skrypczak and Anna Glik, to Neverhappened.prod for the trust, and to the entire lighting crew for bringing the visuals to life.” Patrick Stegmaier
"The ambition for this project was never to create traditional automotive launch content. From the beginning, the goal was to build a social first visual world across multiple vehicle premieres that feels immediate, emotionally engaging and genuinely relevant to the platforms people spend time on. For us, realness played an important role throughout the process. Especially in a moment where feeds are increasingly shaped by overly polished visuals and growing AI fatigue, bringing something more tactile and human into the content felt incredibly important. Patrick Stegmaier added a distinctive layer to that visual language through his use of film photography and Super 8 during the Hamburg production. At the same time, it was important to deliver work that still sits within the world of premium automotive craft. For me, the strongest storytelling lives in the balance between emotional realness and the precision people expect from automotive." Patrick Skrypczak, Creative Director, Rethink Berlin
Die Motive konzentrieren sich auf Licht, Form und Silhouette des neuen VW ID. Polo. Leuchtende LED-Signaturen, diffuse Reflexionen, transluzente Stoffe und reduzierte Farbwelten verleihen der Kampagne eine leichte, fast schwebende Anmutung. Zwischen grafischer Studioästhetik und analog wirkenden Lichtartefakten entsteht eine Bildsprache, die den neuen ID. Polo weniger dokumentiert als vielmehr atmosphärisch inszeniert.
