Carmaker MERCEDES-BENZ set its scope on building 10 hybrid models by 2017 in line with its new campaign slogan: 'Always green. No matter what color.'. The new motifs of the MERCEDES-BENZ C-class in the Plug-In Hybrid version were also produced by the IMAGE NATION team. Photos were shot by GoSee member JAN FRIESE for the executive agency Jung von Matt.

ADVERTISING · 26.08.2015
The MERCEDES-BENZ Hybrid promises 'Always green. No matter what color'. Production of the campaign motifs by IMAGE NATION, photographed by JAN FRIESE
Credits
- Client
- Mercedes Hybrid
- Advertising Agency
- Jung Von Matt
- Photographer
- Jan Friese
About Jan Friese
CURRICULUM VITAE
1976 Jan Friese was born in Mülheim an der Ruhr
2004 Graduation at Folkwang University of Arts der Künste in Essen
2004-2008 Assistant to different photographers
Since 2008 Freelance photographer in Berlin
After a lot of portrait and still life projects for different magazines and advertising clients, Jan Friese decided to work on a transportation project for Intersection Magazin. The aspiration in his pictures is to find a new definition for transportation photography. Jan is showing the emotion, which a car gives you in a picturesque way and very often he combines them with moody portraits.
Quote Intersection:
"For Intersection Magazine Jan Friese is one of the most important photographers..."
AWARDS
Nominated for Körber Award with an exhibition in Hamburg / Deichtorhallen
assorted awards at Lead Awards
1976 Jan Friese was born in Mülheim an der Ruhr
2004 Graduation at Folkwang University of Arts der Künste in Essen
2004-2008 Assistant to different photographers
Since 2008 Freelance photographer in Berlin
After a lot of portrait and still life projects for different magazines and advertising clients, Jan Friese decided to work on a transportation project for Intersection Magazin. The aspiration in his pictures is to find a new definition for transportation photography. Jan is showing the emotion, which a car gives you in a picturesque way and very often he combines them with moody portraits.
Quote Intersection:
"For Intersection Magazine Jan Friese is one of the most important photographers..."
AWARDS
Nominated for Körber Award with an exhibition in Hamburg / Deichtorhallen
assorted awards at Lead Awards
GoSee : janfriese.com