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The MERCEDES-BENZ Hybrid promises 'Always green. No matter what color'. Production of the campaign motifs by IMAGE NATION, photographed by JAN FRIESE
ADVERTISING · 26.08.2015

The MERCEDES-BENZ Hybrid promises 'Always green. No matter what color'. Production of the campaign motifs by IMAGE NATION, photographed by JAN FRIESE

Carmaker MERCEDES-BENZ set its scope on building 10 hybrid models by 2017 in line with its new campaign slogan: 'Always green. No matter what color.'. The new motifs of the MERCEDES-BENZ C-class in the Plug-In Hybrid version were also produced by the IMAGE NATION team. Photos were shot by GoSee member JAN FRIESE for the executive agency Jung von Matt.

Credits

Client
Mercedes Hybrid
Advertising Agency
Jung Von Matt
Photographer
Jan Friese

About Jan Friese

CURRICULUM VITAE
1976 Jan Friese was born in Mülheim an der Ruhr
2004 Graduation at Folkwang University of Arts der Künste in Essen
2004-2008 Assistant to different photographers
Since 2008 Freelance photographer in Berlin

After a lot of portrait and still life projects for different magazines and advertising clients, Jan Friese decided to work on a transportation project for Intersection Magazin. The aspiration in his pictures is to find a new definition for transportation photography. Jan is showing the emotion, which a car gives you in a picturesque way and very often he combines them with moody portraits. 

Quote Intersection:
"For Intersection Magazine Jan Friese is one of the most important photographers..."


AWARDS
Nominated for Körber Award with an exhibition in Hamburg / Deichtorhallen
assorted awards at Lead Awards

GoSee : janfriese.com

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