'Sandisk drives work hard to safeguard your content, so you don't have to.' - SANDISK's new look is arguably one of the freshest and boldest rebrandings of recent years. ABRA Network is behind the new and impressive video that presents the new logo to you and the whole world.
Abra.network is a motion-driven design studio based in Warsaw and is represented by ANALOG / DIGITAL.
"Inspired by the voice over script provided by ELA agency and the 2D motion toolkit from Daisy Chain Studio, ABRA created a dynamic video that explores the idea of a world made of data." ANALOG / DIGITAL.
The responsible advertising agency, ELA Advertising with ECD: @stephenwitha_p_h and ACD Copy: @meganhenricks.jpg, to be mentioned in the rebrand team: @jordykuster @meganhenricks.jpg @stephenwitha_p_h @leahbears Marla Steinwald.
"Throughout this year I worked on the new @sandisk brand with such along a team of great creatives and people at ELA Advertising. From conceptualization to the new mark + to their new visual system, we crafted this rebrand from scratch and I’m super proud of how we made it. Shout out to the Sandisk team who believed in our vision on this. More to come in the next months, stay tuned." Jordy Kruster, designer.
Motion Toolkit: @daisy_chain_studio, Daisy Chain Team: @ewan_leslie_ @butt_studio @connor___campbell @happyverity and Logo Sound Design: @offgridteam.